THE BACKSTORY: Page’s obsession with Aleister Crowley led to whispers that he and Satan were tight; yet another rumor claimed that the members of Led Zeppelin had made a Faustian bargain in exchange for stardom.
THE TRUTH: There’s no evidence Page was a Satanist, though he believed in Crowley’s philosophy of personal liberation. (He even had Crowley’s dictum “Do what thou wilt” inscribed in the run-off groove of the original vinyl releases of Led Zeppelin III.) Page did little to deflect the rumors throughout Zeppelin’s history, perhaps sensing they were good for business. “I don’t really want to go on about my personal beliefs or my involvement in magic,” he told Rolling Stone. “I’m not interested in turning
anybody on to anybody that I’m turned on to. If people want to find things, they find them themselves.”