12. THEIR MANAGER WAS AGAINST RELEASING SINGLES.
In the case of “Whole Lotta Love,” the original 5:33 running time was cut to a 3:12 single for radio play by Atlantic Records. Page listened to the single version once and hated it so much that he never listened to that version again. In the United Kingdom, where the band and their manager Peter Grant had the most authority over their releases, their first single was in fact “Whole Lotta Love.” In 1997. The run time on the 1997 UK single was 4:50.