10. THE FOURTH ALBUM IS TECHNICALLY UNTITLED.
Tired of negative reviews on their music, Page convinced the band to try to make the album cover of their fourth record as anonymous looking as possible. They agreed just on four symbols, one representing each band member. Fans believed Page’s spelled out “Zoso,” which is what some fans call the album. Page has insisted the symbols aren’t letters. Jones’ symbol of a circle with three interlocking ovals was found in a book of runes and is supposed to represent a confident and competent person. Bonham’s symbol of three interlocking circles was also from that book of runes, which later, the band claims, they realized resembled the Ballantine beer logo. Plant’s symbol of a circle around a feather includes the feather of Ma’at, the Egyptian goddess of truth and justice. The origin or meaning of Page’s symbol remains unknown.